how much does a raid shadow legends sponsorship pay

The average influencer that Plarium works with is a content creator from the Gaming category with 734k subscribers and 237k views.

How much money does Plarium pay influencers? Thanks to the scale of the marketing campaign, the game is mentioned on YouTube daily, with Friday being the top day for posting new videos, including the sponsored ones. However, Russia accounted for 23% of ad mentions, followed by the US (22%), the UK (9%), Germany (6%), and Canada (6%). The latter, however, shows the fastest growth with a 197% increase in spending month-over-month, while RAID ’s spending dropped by 64% over the same period.ĥ3% of all mentions of RAID: Shadow Legends come from the US. The company, for comparison, spent $28.3k and $842.4k to promote Vikings: War of Clans and Mech Arena: Robot Showdown respectively. Plarium spent 90.75% of the influencer marketing budget on RAID: Shadow Legends. 81.8% of 5.33k mentions that RAID has got over the last six months were sponsored. What do they think a sponsorship is? You’d think they’d have someone in a public facing role of Twitter account management able to distinguish sponsorship content from “cooperating” to make tutorials and reviews (whatever that entails).YouTube videos promoting RAID: Shadow Legends generated 442.95 million views between July and December 2021, with a CPM of approximately $19.55.Īccording to BuzzGuru, YouTube accounted for 94% of the game’s influencer marketing budget.

People asked for a sponsorship, but they mention the tweets “weren’t referring to the marketing campaign.”

The odd thing is that the explanation doesn’t really coincide with what was said. Just a simple human mistake… that happened twice… and took six days for anyone to notice. The reply was rather confusing and one-sided, so we would like to shed some light on the situation.

Hi, guys! Some of you may have already seen the reply posted here earlier by one of the company's representatives regarding our cooperation with Youtubers.

How much does a raid shadow legends sponsorship pay